SureFeed Microchip Pet Feeder Review.

SureFlap SureFeed Microchip Pet Feeder Review –

Price – £99.99 SureFeed Website and 0nly £66.66 on Amazon. (not sure if the Amazon price will change anytime soon)

Can be used for cats and small dogs. I use it for my small dog, who is a pomeranian X Jack Russell.

Features – 

  • Designed for multi-pet homes to stop pets stealing each others’ food.
  • Ensures that the right pet consumes prescription food.
  • Great for pets on weight management diets.
  • Compatible with all identification microchips worldwide and SureFlap RFID collar tags.
  • Works with the SureFlap RFID collar tag (one tag included).
  • Suitable for both wet and dry food. Bowl capacity 400ml or two pouches of wet food.
  • Sealed bowl keeps food fresher and free of flies.
  • 6 months battery life (4 x C cell batteries – not included). A low battery indicator will flash when the batteries need changing.
  • Colourful bowls and mats available to purchase separately (1 x grey bowl, 1 X grey split bowl and 1 x grey mat included)
  • Stores up to 32 pet identities in the memory. Remembers all registered pets even when the batteries are removed.
  • 3-year warranty.


How does it work –

Program your pet’s microchip at the touch of a button and your pet’s microchip is then permanently stored in the memory.

The lid opens when a registered pet approaches. Your pet can access their food at any time without the fear of it being stolen.

The lid remains closed for unauthorised pets. All your pets can now live healthier lifestyles.

Introduce movement to the lid gradually. The training mode helps pets get used to the feeder in their own time. 

Accessories –

Mat & bowl set (available in blue, green, grey and pink) £14.99

Feeder mat (available in blue, green, grey and pink) £5.99

SureFeed bowl – single (available in blue, green, grey and pink) £6.99

SureFeed bowl – split (avaliable in blue, green, grey and pink) £6.99

2 X RFID collar tags – £9.99

Measurements –

Feeder opening: 210mm (w) x 155mm (h) – size of the area your pet will eat from.

Bowl dimensions: 105mm (w) x 160mm (h) x 30mm (d) – size of the inside of the bowl.

Feeder dimensions: 200mm (h) x 230mm (w) x 320mm (d) – overall size of the microchip pet feeder.

Mat dimensions: 204mm (w) x 111mm (h) – size of the feeding mat.

Tinkerbell’s Opinion –

Tinkerbell took a while to get used to the bowl when I first got it. She was still a puppy and eating a little about every hour and we have several cats and three other dogs so it was not practical to leave her food available to her. I also figured it would save me money in the long run as I was buying a lot of food because it was being stolen by the other greedy pets we have. I had to keep the lid open for the first few feeds as the sounds and movement scared her but having the training option meant it only took about a week for her to be fully comfortable with the bowl. Tinkerbell has never been a good eater so even now she has her one meal of paté in the morning with the bigger dogs (out of a normal bowl in her cage) and then has the free reign to help herself to dry food when she wanted too. I was doing this the opposite way around but my cat was sneaking the food from her bowl in my room and getting fat!

Tinkerbell loves the bowl and being able to grab food easily when she wants is good for her. The sealed bowl also keeps wet food fresh and dry food crunchy!


My Opinion –

I love this feeder. I couldn’t imagine feeding times without it!

Some people did say I was a little bad when they found out how much I paid but I feel like it was defiantly worth it.

The training mode was a god send in the first week of my dog using the product and I don’t think the feeder would be the same without it. I have had it for a year now so I have quite a big opinion of it so this could be long and very detailed.

Firstly the appearance of the products is very sleep and modern. I love that it is white as it fits into the aesthetics of most rooms without sticking out and yelling “hey! I’m full of smelly pet food, come look at me!” and the options to chance the colours is nice and also useful if you have more than one feeder. I haven’t actually changed the colour until now. Being white also means marks stand out a lot and you have to give the feeder a weekly wipe down if you are using wet food. I have also found that if you don’t keep the cleaning of the feeder regular the buildup in the cracks and hard to reach places can be difficult to clean. I love the fact you get two different styles of bowls included. Not that I needed it but you get a tag included in the box which means if your pet is not micro-chipped (which I suggest you should do if you have not done yet) then you can attach it to the collar of the pet and it will work the same as a microchip to activate the opening of the bowl.

The battery life of the bowl is great. They suggest the batteries will last 6 months and for me, that has been very accurate. I would say its best to get higher quality batteries (I have been using Duracell) to get the longest use out of them.


As for the accuracy of the microchip reader, I have only ever had one problem with the feeder not opening and that was close to the batteries being low so I feel that was the main reason.

The fact that my dog is a grazer it’s nice that I can fill the dish and know that she will have access to food when she wants it without anyone else getting there first. And I also know it will stay fresh to prevent her from getting a bad tummy. The bowl is simple to get to grips with.

You can open the bowl manually by pressing the big button on the back, this is the way you fill and close the dish. And you can remove the lid by using the locking switch on the hinge. This is perfect for cleaning and you have better access to the feeder.

Overall I love this product so much. I really can’t imagine not having it as its such a nice product and a great tool in the day to day care of my dog. I’m happy that Tinkerbell seems to enjoy the bowl also and that she is happy to use it.


Charlie x


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